Tangible prints.

Most photographers, Have their best work posted on Instagram and on their online portfolio, and then just let them sit on a hard drive forever. But having a tangible, physical print of your work is a large part of what photography is all about. It translates a digital file into a physical creation of art.

I love printing my photos, as large as possible while retaining sharpness and quality. Using a professional print labs like Heritage, will give you a fantastic final result.

However I can definitely recall the numbers of prints that where clearly off before i started to use Heritage. It’s hard to describe, but most people who have printed their own images can recall noticing that certain colours are simply different than what you had post processed when it was on your computer.

I have wasted hundreds of Pounds on prints that I do not display, because when they arrived I knew that they don’t represent what I had intended. I hated it, because I know it is my own fault I have just had to shrug it off.

I have always had a basic understanding that things like color profiles, monitor calibration, and paper to printer choice all make a difference in the final outcome. But to be honest, the idea of going down that rabbit hole of research just didn’t appeal to me and that is why i am so glad to of found Heritage.

All i want to do is to focus on taking pictures but the experts at Heritage inform me, that the photographer has to play his part in the process. they have now gracefully guided myself though the process.

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One big mistake was not thinking that this stuff was as crucial as it actually is and some of the key mistakes that I have made are :-

1. Sending TIFF files to print labs that prefer JPEGs.

2. Shooting and then processing / exporting different color profiles.

3. Post processing my images on a laptop and assuming that my monitor’s display was exactly the same.

4. Not setting the color profile in my camera settings.

5. Not having my monitor’s color calibrated.

6. Not using color profile settings of your final exported image.

7. Not using preferences of your print lab.

8. Not selecting the right type of paper to print on.

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It’s a hard truth, but photography is more than just taking pictures. The art of the print is really what can make the difference between hobbyist, and a successful photographer.

Whether you are selling your artwork, displaying your art in a gallery or venue with the hope of getting print sales, or selling wedding albums to your clients, this stuff matters. You spent a lot of time and hard work getting your photo to be as stunning as it possibly can be, so why would you not take the time and make sure you are getting the print exactly right?